Bridging the Gap: Qualitative Research Insights and Your CX Program's Success
Bridging the Gap: Qualitative Research Insights and Your CX Program’s SuccessBusinessYour numbers are great, but they don’t tell the whole story. Sure, your net promoter score might be through the roof, but do you really know why? It is at this point that qualitative consumer research becomes of great value, as it adds color and depth to the customer experience program.Think of it this way:There is a dinner party going on. Would you rather chat with someone who only speaks in statistics or a per...